Public Relations Manager
College of the Atlantic is seeking a public relations manager to raise the College’s visibility, advance our brand, and keep internal and external audiences well informed about COA’s academic programs, achievements, and events. Requirements for the position include: Bachelor’s degree with 3-5 years of related experience in news journalism or institutional communications, or an equivalent combination of education and experience; proficient technical skills with mobile devices, social media platforms, and computers; and superior writing skills, with proven editorial skills. Send cover letter, CV, and contact information for 3 references to Lynn Boulger, Dean of Development, at firstname.lastname@example.org. Only electronic submissions will be accepted. Review of applications will begin immediately and continue until the position is filled.
POSITION TITLE: Public Relations Manager
REPORTS TO: Dean of Development
The Public Relations Manager is a critical position for COA. The PR manager works with all constituencies in the COA community to raise the College’s visibility, advance our brand, and keep internal and external audiences well informed about COA’s academic programs, achievements, and events.
ESSENTIAL JOB FUNCTIONS:
Helps plan and implement a results-oriented plan to raise awareness and understanding of COA for both external and internal constituencies using various media.
Helps write and edit in-house publications, articles, speeches, annual reports and promotional materials, and media releases on COA news and events
Maintains and updates content on COA’s website, Twitter feed, facebook, and other social media sites
Participates in the management and long-term planning for COA’s website as part of the “web team”
Runs COA’s Newsworthy “blog team” meetings, including assigning stories to students, editing drafts, posting articles and photos, etc
Photographs events as necessary, working with others to maintain COA’s photo archives, and devises and coordinates photo opportunities and shoots.
Sources and manages COA speakers bureau and opportunities.
Manages the PR aspect of potential crisis situations.
Cultivates positive relationships with local, regional, and national media outlets.
Responds to media inquiries
Identifies story ideas from COA to pitch to appropriate regional and national media
Collates and analyzes media coverage
Works with others to review and complete all college surveys for narrative impact.
Supervises activities of assigned work-study students including scheduling, training, and performance evaluation.
OTHER DUTIES AND RESPONSIBILITIES:
Actively participates in the COA community by attending meetings such as the All-College Meeting, staff, or trustee meetings, and participates in such as appropriate
Performs other related duties as required.
Bachelor’s degree with 3 to 5 years of related experience in news journalism or institutional communications, or an equivalent combination of education and experience;
Proficient technical skills with mobile devices, social media platforms, and computers;
Superior writing skills, with proven editorial skills;
Proven ability to successfully originate story ideas and carry them out;
Strong interpersonal skills and the ability to function well in a team environment;
Understanding of higher education and a commitment to the values of College of the Atlantic;
An awareness of, and a sensitivity to, different cultures, as well as the ability to interact successfully with college-age students and their families.
Work-Study and volunteer Students
WORKING CONDITIONS/PHYSICAL DEMANDS:
Physical surroundings are generally pleasant and comfortable with minimal exposure to injury or other hazards. Minimal physical effort required; normally seated with the freedom of movement on a regular basis; handling of materials and supplies. May spend extended periods at terminal, on telephone, or operating other office machines, requiring eye-hand coordination and finger dexterity.
College of the Atlantic is committed to academic excellence, cultural diversity, and multicultural education. COA is an AA/EEO employer. Applications are especially encouraged from persons who would enhance the ethnic, gender, and cultural diversity of the College.