Meets the following requirements: AD

The name of this course, "graphic attack", refers not only to the power of image and text within our visually saturated physical and virtual environments, but to the need to evaluate and respond critically to mass media. Students will explore and discuss the roles and responsibilities of designers as primary crafters of visual messages through promotion, advertising and identity design and investigate the work of artists and designers who appropriate tools of advertising to construct alternative messages outside of, and often in critique of, the commercial realm.
 
This advanced level studio art course combines critical examination of contemporary graphic design practice with studio projects in creative problem solving. Practice in design research, layout and composition, typography, digital imaging and text/image composition will be combined with hands-on studio projects in image generation such as block print, silkscreen, monoprint, instant photography, xerography and collage techniques.

Projects will range from investigations of personal identity and branding to advertising and package design in the retail and socio-political environments. Through studio visits, students will have an opportunity to meet professional artists and designers to discuss first hand process and ethical issues related to their work. Students will be evaluated on conceptual problem solving ability,
effectiveness of design solutions, understanding and practice of the incremental process of design,
timeliness and quality of work, and thoughtful participation in class discussion and critique.

Level: Intermediate/Advanced.  Prerequisite: Signature of instructor, Graphic Design Studio I.
Class limit: 12.  Lab Fee: $85  *AD*