Course code:



IM - Introductory/Intermediate

Class size limit:


Meets the following requirements:

  • ADS - Arts & Design Studio

Lab fee:


Typically offered:


Visual communication is one of the most pervasive means of human communication.

Graphic design, within the realm of visual communication, is a process used to effectively convey ideas and information visually through print, electronic media, products in the marketplace, and structural elements in the built environment. Its application may be promotional, editorial, informational, expositional or instigational. It may cater to, or critique—commercialism, colonialism, capitalism, and advertising—or alternately be used to organize information and visualize complex data, or concepts.

Is it possible to construct a visual message that will be received through the din and noise of our overstuffed media environment? Past other competing messages? What are some of the contemporary issues surrounding design and the roles and responsibilities of graphic designers in the workplace and in their communities? In this introductory/intermediate level studio course you will become familiar with visual rhetoric and the basic elements, principles, and processes of graphic design that will help you to construct effective visual messages.

You will work on a variety of conceptual visual communication projects in the realms of information design, editorial design, and promotional design. Lectures, demonstrations, assignments and critiques will offer a balanced framework for developing skills in creative perception, critical thinking and visual communication.

An emphasis is placed on these elements and evaluation will be weighted more heavily in these areas than technical expertise on the computer. You will however, be required to learn the basics of several computer graphic applications (Adobe Photoshop, Adobe Illustrator, and Adobe InDesign and/or Quark) in order to complete coursework. You will receive basic instruction in these programs in class, but will be expected to refer to computer manuals and guide books for specific tools and techniques that may be required to visualize your ideas.


Introduction to Arts and Design or Two Dimensional Design I recommended.

Always visit the Registrar's Office for the official course catalog and schedules.