When it comes to protecting and restoring our planet, shifting the terminology we use could radically increase people’s willingness to act. Jay Friedlander of College of the Atlantic champions a transition from thinking in terms of sustainability and scarcity to thinking in terms of abundance. This alternative mindset has the ability to expand economic opportunity, spur innovation, and strengthen communities, ultimately benefiting what he dubs the “3 Ps”: people, profit, and the planet.
