Sharpe-McNally Chair of Green and Socially Responsible Business Professor Jay Friedlander speaks on The Abundance Cycle and sustainability trends in business at an exclusive “TEDxDirigo: Mavericks and Misfits” event. 



Friedlander has developed a sustainable-business curriculum at COA focused on building social, economic and environmental capital to spark innovation and create competitive advantage. With a growing interest in strategic sustainability, Friedlander has spoken in the United States, European Union and Asia.

Friedlander runs the Diana Davis Spencer Hatchery, a sustainable-enterprise incubator for academic credit. He received his MBA from Babson College, where he specialized in new venture creation and graduated Summa Cum Laude, valedictorian of his class. He earned his undergraduate degree in sociology and anthropology from Colgate University, with honors.

TED is a global set of conferences owned by the private nonprofit Sapling Foundation, under the slogan “ideas worth spreading.” TED was founded in 1984; the annual conference began in 1990, in Monterey, Calif. “TEDx talks” are independently organized.

“Mavericks and Misfits” was described as “a rare opportunity to be surrounded with people who believe in positive possibilities, from all disciplines and backgrounds, who are working to make it happen.”

College of the Atlantic was founded in 1969 on the premise that education should go beyond understanding the world as it is, to enabling students to actively shape its future. A leader in experiential education and environmental stewardship, COA has pioneered a distinctive interdisciplinary approach to learning—human ecology—that develops the kinds of creative thinkers and doers needed by all sectors of society in addressing the compelling and growing needs of our world. For more, visit