Our Approach

Diana Davis Spencer Hatchery
Walk the entrepreneurial high wire – with a safety net
Success in the Hatchery isn’t just about launching businesses or selling products—it’s about learning, innovation, and personal growth. Our students walk the entrepreneurial high wire with a safety net, gaining experience in research, ideation, iteration, and the process of bringing new ventures to life.
Overview
Like in life where we have to adjust, reframe, rebook, we embrace trial and error, intermittent success, and failure as effective teachers. The DDS Hatchery encourages students to think on their feet, pivot when things are not working, and adapt to new environments.
Students enter the DDS Hatchery in the spring term. It is the only course they take and consists of 10-weeks of rapid refinement and testing. The DDS Hatchery approach is unique among liberal arts colleges. Most incubator programs in colleges and universities exist outside of a student’s course load. It is something they do on the side. At COA, we offer academic credit for this program, which aligns the entrepreneurial and
educational interests of students, allowing them to start enterprises because of their education.
Students selected for the Hatchery receive:
- A ten-week rapid prototype intensive
- Office space & equipment
- Business mentors
- Personal support services to launch their enterprise
- The potential of up to $5,000 in seed funding
During the Hatchery, students ideate, research, iterate, and revise their ventures. Just like in the real world, while every project does not come to fruition, future success often depends on understanding a process and improving on previous experiences. Our process is one of considered action that yields insight, and innovation, as a result of
research and action.
We see success as defined by one of the following outcomes:
- An enterprise or organization is founded and grows;
- Student(s) adjust the plan or realize new opportunities
because of the Hatchery experience; - Student(s) determine, after careful consideration
and market testing, that the venture is not viable and
abandon it.
What success looks like
- A student launches and grows an enterprise or organization.
- A venture pivots or uncovers new opportunities because of lessons learned in the Hatchery.
- After market testing and research, a student decides not to pursue a venture—gaining valuable insight for the future.
What makes the Hatchery different
In the Hatchery, students earn academic credit for real-world entrepreneurial work while participating in an interdisciplinary class that brings together perspectives from the arts to the sciences. The program encourages collaboration across for-profit and nonprofit ventures, fostering a space where ideas can be shared across industries and scales. Throughout the experience, students learn through a process of considered action, guided by both research and hands-on practice.
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Stories from the Field
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