Graphic Design Studio 1/ Visual Communication

Visual communication is one of the most pervasive means of communication between humans. Graphic design, in the realm of visual communication, is a process used to effectively convey ideas and information visually through print, electronic media, products in the marketplace, and structural elements in the built environment. Its application may be promotional, editorial, informational, expositional or investigational. It may cater to, or critique, - commercialism, colonialism, capitalism, and advertising – or alternately be used to organize information and visualize complex data, or concepts. Is it possible to construct a visual message that will be received through the din and noise of our overstuffed media environment? Past other competing messages? What are some of the contemporary issues surrounding design and the roles and responsibilities of graphic designers in the workplace and in their communities?

In this introductory level studio course, you will become familiar with visual rhetoric and the basic elements, principles, and processes of graphic design that will help you to construct effective visual messages. You will work on a variety of conceptual visual communication projects in the realms of information design, editorial design, and promotional design. Lectures, demonstrations, assignments, critiques, historical teachings, and visiting professionals will offer a balanced framework for developing skills in creative perception, critical thinking and visual communication. An emphasis is placed on these elements and evaluation will be weighted more heavily in these areas than technical expertise on the computer. However, you will be required to learn the basics of several computer graphic applications (Adobe Photoshop, Adobe Illustrator, and Figma) in order to complete coursework. You will receive basic instruction in these programs in class, but will be expected to attend scheduled lab times, and refer to online resources and guide books for specific tools and techniques that may be required to visualize your ideas. Tutorial times outside of class will be provided periodically throughout the term for additional technical instruction.

Course Number
AD1075
Area of Study
Visual Arts & Design
Course Level
Introductory
Instructor
Ross Pike